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People in charge of SNS to know how much they should expand. No, actually, SNS has been eliminated a lot. I used to follow almost all official accounts, including up to 22 accounts, including Foursquare. I don't usually talk about that, but I think the person in charge at that time was probably more difficult. Now that we've closed it down and narrowed it down to major SNS, it's more like an "inside team" than an "inside person," and we're able to operate it systematically. ――Where do you put your Twitter KPIs? I think there are various types of engagement and impressions depending on the company, and we also aim for 1 post = 3000 likes, but the most important KPI is the number of followers. The next KPI is to reach 7 million followers. I have heard that Twitter is just a tool to guide people to stores, and the goal is to promote sales to Ponta cards. How are you now? It's still the same.
Face towel on a first-come, first-served basis by collecting stamps. You must present your card. Since many sales promotions are originally targeted at those who have industry list a Ponta card or d point card, Twitter is positioned as an entrance for actually visiting customers. ――Are you not picking up user posts and retweeting them? I rarely do it except for news media. Of course, I'm doing ego search, so I'm checking it. However, if you respond to the user with "thank you", you will be criticized as "Akiko-chan only talks to her girl, she doesn't tell me" or "I'm favoritism". increase. However, about once a year, "Akiko-chan" speaks when it's really important, and at that time, you can talk about "Akiko-chan talked!" If I had reached the level of Mr. Yamamoto, who is known as the "man in the middle" of Sharp's official account, I might be able to establish communication with users, but the hurdles are high for me. Posts to public relations staff Convenience stores are enormous.
Everyone uses on a daily basis, so I think it would be difficult to keep track of all of them because there are a large number of posts every day just for "Lawson's ○○ is delicious". Mr. Shirai has a motto of "making things that have never existed in this world", and developed "Space Karaage Kun". It has also been certified by JAXA as a “space Japanese food.”Efforts of "Akiko's unknown world" to keep curiosity ――As the person in charge of the No. 1 number of followers, Mr. Shirai, please give some advice to people in charge of SNS operations at companies. I've never thought of advice before... Is it okay if I talk only about the initial launch? I am sometimes consulted about setting up an official Twitter account for another company, but the concept sheet that I create first is extremely important.
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发表于 2022-8-21 16:10:34
