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The Capterra study even shows that the participants themselves agree at some level that companies will invest more in the subscription business model going forward – 58% strongly agree with the statement and 34% somewhat agree; only 7% neither agree nor disagree and 1% disagree to some degree. Additionally, 91% agree to some degree with the statement that the subscription business model will be an increasingly popular way to obtain products and services – 61% strongly agree and 30% somewhat agree with this statement. (54%) feel that if brands they like offered convenient product delivery via a subscription model, they would be willing to subscribe. Consumers would subscribe to brands they like Majority would be interested in non-traditional subscription services As stated earlier, 58% of respondents are currently subscribed to traditional subscription services.
At the time of the survey, this group did not have non-traditional subscriptions nor had they done so in the past. Interest in this type of service, however, is high, as only 19% do not see the relevance of carrying out this type of subscription. There are two main reasons why these respondents Phone Number List reject nontraditional subscriptions: 30% said that if they need something they prefer to buy it themselves. 30% don't want to lock themselves into a subscription. There are many different ways companies can provide subscription services depending on their business model and the products/services they provide. While there are 19% who are not interested in the model, the vast majority of respondents showed interest in different types of services within the context of non-traditional subscriptions, which we explore below: product boxes Almost half of these respondents (49%) expressed an interest in paying for a box of products.
In this subscription model, the consumer regularly receives a box at home with new products from a certain segment. It can be a box of drinks, books, among others. In the Capterra survey, the top type of product that respondents would accept per box is cosmetics (61%), followed by clothing (52%) and food (51%), with 4 out of 10 respondents (40%) would feel comfortable paying between BRL 21 and BRL 50 for these subscription boxes. Cosmetics is consumers' favorite box type supply box Supply boxes are a type of subscription that aims to regularly provide the same product, such as machine coffees, for example. subscriptions showed interest in carrying out this type of subscription. In this category, the main product that people would like to receive regularly are basic consumer items such as coffee and cereal (55%).
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发表于 2023-4-12 18:14:12