It also helps you understand

Amina8888

This is what Dr. Robert Cialdini mentions in his book Influence – The Psychology of Persuasion . paid advertising No explanation needed. Best Practices for Cold PPC Traffic The goal of your “Ice Cube Down Pants” traffic is to get engagement (like time on site, for example) from them. And if you're lucky, get them to sign up for a low-threat offer. Here are some of the call-to-action ideas to use for chilling traffic: Content marketing (like blog posts, videos, podcasts, etc.

White papers, guides and other downloadable PDFs Quizzes, polls (to boost engagement) Sometimes all you want is to capture the “time” of the cold traffic visitor and then target later with a higher bid on the temperature scale. etc Someone Peed In The Pool Traffic You Canada Email List know that feeling when you're swimming in the pool and you find a hot spot? You kinda like it at first, but you're not sure if you should stick around. It's the same feeling your visitors get when they're the "Someone Peed In The Pool" type of traffic.



Your call to action on your landing page makes them immediately leave the pool (your landing page ) to take a shower, or they're just like me and don't care (I know, kinda gross, but I'm be honest ) and stick around to convert. There are other definitions of hot traffic, but I'm going to speak in terms of PPC traffic. “Someone Peed In The Pool” type visitors are those who are looking for what you have to offer. They are NOT Display traffic visitors who click on your image ad. No. _ These are people who use Google and intend to do business with you. They just don't know if they want to do business with you or your competitor. It can also be people who came back from a remarketing ad and are now coming to your site or landing page for the second time. Finally, this type of visitor can also research your competitors.