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Holiday marketing tactics to get your brand in the holiday spirit Alex Bigman by Alex Bigman years ago min read Build a business Grow an agency Learn design Logo & branding Marketing & advertising Logos, websites, book covers & more Get a design A holiday marketing campaign can help keep your brand in the hearts and minds of consumers at a time of year that’s full of cheer, joy, and—lets face it—lots of consumerism. Here are our top ways to keep your brand shining through the holiday season: . Clever ads — It probably won’t come as news to you that the link between Christmas and shopping is holding strong. Facing a sea of mostly obvious, sentimental holiday-themed advertisements, some design firms have taken to a more wry, humorous approach.

You can make your brand stand out by playing on holiday tropes or creating visual puns, thereby positioning yourself as a seasonal mainstay that customers will remember. But you don’t have to take our word for it dollar-shave-club-ad Dollar Shave Club humorously focused on everyone their product wasn’t a perfect gift for. JB-ad Jim Beam’s intelligently simple and strikingly typographic print ad is a true classic. Visual puns are also Croatia Phone Number popular. The subtle imagery in this ad by AB InBev, the beer distributor, eluded us the first few times around: ab ABInBev Christmas ad. Via Pinterest There’s also the bold approach of inciting controversy. After sending people over the edge last year with their plain red cups devoid of the usual Christmas imagery, Starbucks caused another round of outrage this year with their green unity cups.



Now they’ve pulled an official and announced their “real” holiday cups, which bring Christmas back in full force: holiday cups unity cups starbucks holiday cups holiday cups . Holiday packaging — Starbucks isn’t the only company to get its packaging into the holiday spirit. Indeed, many others have realized the potential for seasonal winter branding to establish emotional connections with customers. Refreshing your packaging not only connects with buyers’ nostalgia around the season, but also allows you to create perceived scarcity, either around a limited holiday release of a product (à la a holiday flavor), or simply around a beautiful and unique box (which buyers may keep and use even after the product inside has been consumed, keeping your brand top-of-mind). panera-to-go-bags-red-green-holiday-packaging Panera holiday packaging design.