Good Food Good Life or Car Brand Jaguar’s Grace

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You can then take these phrases up a notch with alliteration like Nestle’s Pace, Space. Follow your brand’s tone of voice Alliteration has the power to add an extra layer to your audience’s experience. A matter-of-fact statement can become less boring and evoke emotion. But it can be a slippery slope, especially as not everyone is keen to read a nursery rhyming, alliterative copy like what our earlier example, Heinz, did. That said, keep your audience in mind, especially if your brand caters to B2B where a less playful approach may benefit you more.

Its tagline, “Building For instance, Ernst & Young (EY) uses general alliteration image manipulation service in a better working world.” Snappy yet simple. Two logo iterations of Ernst & Young B2B brand Ernst & Young keeps it formal yet snappy with its tagline via 1000Logos 4. Too much alliteration can be a turnoff While alliteration can be fun to apply, avoid overdoing it. Remember that the core benefit of alliteration—used sparingly—is to bring attention to important phrases or names that you want your audience to remember Otherwise, it defeats its purpose.


The takeaway  Coming up with a brand name that stands out is a process that requires a dose of wit and creativity. For many household names like Coca-Cola, Gold’s Gym, Dunkin’ Donuts and PayPal, the magic of their names lies in alliteration. In recognizing the power of repetition, they created unforgettable names that have withstood a market saturated with brands. Every brand needs a color palette for its logo. Even if yours is black and white or a few shades of gray, that’s a color palette Brands use logo color combinations to express.