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Read on to learn exactly how to use testimonials as a lead generation engine for your sales team. What are the recommended goals? The goal of testimonials is to generate leads for your sales team while building customer relationships. To do this, customer service and marketing teams need to leverage positive reviews as an acquisition tool, which helps sales reps attract and convert valuable prospects. However, converting leads shouldn’t be your only goal for getting referrals. In fact, if you prioritize conversions over customer experience, you’ll struggle to get positive reviews. And, without positive reviews, you won’t have any content to attract new potential customers.

Instead, your customer service team should focus on smaller goals that will lead you to lead generation. Here are Phone Number List some examples. Build Client Relationships If you want to ask clients for recommendations, you should have a past relationship with them. They could be long-term customers or someone who regularly brags about your company. However, be sure to contact them and talk to build rapport before asking for a review. While you may have earned their trust by providing great products and services, asking for something in return is a little different. If you haven't had an open conversation, it can be awkward to suddenly reach out and ask for recommendations. Instead, if you continually interact with customers who are interested in your brand, you'll find plenty of opportunities to ask them for reviews. The goal of improving customer experience is relatively simple.



If you improve your customer experience, you'll satisfy more people and get more recommendations. However, this is where continued engagement is very important, as only positive customer experiences will ultimately leave a review. And, it's also frustrating because if you ask, people will leave a review regardless of their experience. Improve Customer Experience Map Image Source So if you are working to enhance customer experience, be sure to include feedback collection capabilities to capture positive customer stories. This can also be a great tool for starting conversations and asking for recommendations. Emphasize Customer.