What is truly the ideal time to send a newsletter

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Regardless of whether you are in Spain or Mexico, or anywhere else in the world, the ideal time to send a newsletter is 4:00 p.m.… at least, according to a study by GetResponse . The ideal time to send a newsletter According to the data from the aforementioned study (which condensed an analysis of 2 billion emails sent from March to May , in more than countries and 19 different industries), it was found that campaigns sent at 4:00 p.m. They had the combination of opening ratios and CTR with the best performance (25.13% and 3.82%, respectively), thus making it the ideal time to send a newsletter. [Tweet “4PM – the best time to send newsletters according to ()”] Although I think I can deduce many things from this study and it would be necessary to analyze case by case and country by country, the common front of the study's conclusions agrees that users spend a little more time reading emails and newsletters in the intervals from 9 a.m.

to 11AM and from 3 to 5PM, with the maximum peak  Country Email List that responds to 4PM being found in this last space . I do not omit to mention that all of these are conclusions from a long and well-prepared study, but you will surely come across other realities on one occasion or another – the important thing is that you take this as a general guide and generate your own conclusions from your submissions. Be careful on Monday! Of course, I would not like to close this article without making a brief parenthesis. Although I already shared data with you about what would be considered the ideal time to send a newsletter, we must remember that this rule can be “broken” depending on the day of the week. Particularly, at this point, I mention the “fateful” (and at the same time, excessively stigmatized) Monday.



Although there is no compelling reason to be so aggressive with the first day of the week, there is an indication that gives it the less than honorable title of the worst day to send a newsletter; In 2017, Bloomberg developed a study of 250,000 email messages sent online, finding Monday to be the day most loaded with sending errors and spelling mistakes. [Tweet “Monday can be considered the worst day to ”] Related Posts 8 tips for running a successful email marketing campaign 9 criteria to choose the best email marketing tool Achieve balance in your email marketing strategies in times of coronavirus Tell me, what is your experience with sending email campaigns ? What is the best time for you? Does the study match your statistics? I await your comments.