'Close to our clients'

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'Close to our customers' has been chosen as the motto of the Strategic Plan to highlight the centrality of the customer as a primary axis. The plan is structured through three strategic priorities: Business growth: developing the best value proposition In Spain, the 2022-2024 Strategic Plan proposes strengthening leadership in the retail market and increasing income by increasing the penetration of products and services of the customer base and evolving the offer to make a qualitative and quantitative leap in the construction of experiences. of customers, with the promotion of specific ecosystems such as senior, MyHome and Wivai.

The entity will continue to evolve a successful model in which there is opportunity and journey, especially due to the ability to extend the value proposition to customers from Bankia, mainly in long-term savings and insurance products. In these two Phone Number Data areas, the entity starts from a solid position to continue gaining share and capture synergies, and become an undisputed benchmark in sustainable investment and financial advice. Mortgages and companies Regarding financing products, the plan plans to improve new mortgage production by 50% compared to the 2019-2021 period, while in consumer credit the objective is to grow new production by 30%.



On the other hand, in long-term savings the objective is to maintain leadership and increase market share by 70 basis points, currently at 29.6%. In addition, the objective has also been set to achieve leadership in corporate, companies and SMEs with value proposals specialized by business and sectors, greater focus on financing of working capital and transactional banking, and business growth in international banking and CIB, with the objective to multiply the international credit portfolio by two.