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Advertising on a website is an effective way to monetize the acquired traffic. If your website receives a lot of visitors, it is worth creating an additional source of passive income, for example using Google AdSense. How to do it? What conditions must be met? How to place an advertisement on your website? We answer these questions in the article. CONTENTS: Create a new ad unit Google AdSense Program Policies How to earn more by advertising on your website? Summary Create a new ad unit To start earning money from advertising on your website, you need an AdSense account. If you use another Google service, e.g. Gmail or Google Ads, just log in. Once you've set up, added your website URL and connected your card, you can start creating ads. Remember, however, that they will only be displayed after your website has been approved by the Google AdSense system . Go to the Ads tab in the left menu in your management panel, and then to the By ad unit tab. Google AdSense ads Select the ad you want to display on your website. Optimize your advertising creation by choosing the size and color of the font and background, the size of the advertising box, style, border, padding or other issues - depending on the type of advertising.
view of the optimized advertising creation In-Article advertising Google AdSense Whatsapp Number List panel Add an ad unit name and click Create. The Google AdSense system will generate a special HTML code for a given advertising unit. Copy and paste it into your website code. You can do this manually or use plugins in your content management system. Google AdSense panel Ads will start showing after verification by Google. Remember that the code must be placed on each subpage where you want to display ads. Google AdSense Program Policies Unfortunately, not every website can become part of the AdSense program. Google reserves the right to select reported sites. What is most important is the quality of the content and the topics it covers. Sites containing content that promotes violence, illegal activities or hatred will not be accepted by AdSense. There are also requirements regarding the advertisements themselves. Website owners earn money from clicks, but you are not allowed to click on your own ads or generate artificial clicks or views. It is also forbidden to cheat and confuse users. They should know that advertising is advertising and not mere content. Creating a misleading page structure is a big mistake that may be noticed by Google and penalized accordingly. FREE SEO AUDIT How to earn more by advertising on your website? Although websites with a small reach have a chance to get into the AdSense program, it will be difficult for them to earn anything. Google pays for clicks or impressions, depending on the type of ad. So if your website is visited by one person a day, you cannot count on high earnings.

What to do to increase your chance of earning a decent income? Of course, the key to success is popularity and wide reach. You need to increase traffic and the number of visits. The more visits, the greater the chance that someone will click on your ad. Popular websites with large reach can also count on higher rates per click, because many entrepreneurs will compete for such advertising space. How to choose the most effective advertising creation for your website? What creative or type of advertising should be chosen depends on users' preferences. Where should you get this information? Test! For each target group, something completely different may work. Google recommends using different types of ads and drawing conclusions about which ones are the most effective. Of course, you can check your ad statistics in your Google AdSense administration panel. Just go to the Reports tab in the menu on the left side of the screen. There you will find information about estimated earnings, number of views, number of clicks and many other indicators that will help you assess the effectiveness of advertising on your website. Tip: UX should be a priority.
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