How reviews affect Local Pack rankings on Desktop

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Compared to Google Maps results, the impact of ratings and reviews on Local Pack performance on desktop was a little less clear. However, we can conclude that the number of reviews of a card has a greater impact on its performance than the average rating .

As with Google Maps, the average rating of the top three Local Pack positions on desktop did not align with the position. The second position had the highest average rating , although all three positions were once again above 4.1.

On desktop, the average number of reviews for local pack companies is not related Country Email List to their location. In fact, the listings in second position had the lowest average number of reviews, despite also having the highest average rating.

This was not the case for the median number of reviews. In fact, the median number of reviews corresponds perfectly to the position: the listings in first place have the highest median number of reviews, followed by those in second and third place.

Why this difference? The main contributing factor is the existence of anomalies. Some categories (particularly Food & Dining) generate significantly more reviews than others. This creates anomalies that can distort the data. In these situations, the median is a little more reliable.



Based on the median number of reviews, we can deduce that the number of reviews does indeed have an impact on the performance of Local Pack on desktop , especially if the average rating is above 4.1.

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We also analyzed the review descriptions that appear in Local Pack results.

Of these, the majority had a neutral tone (60%) , that is, they described the nature of their experience without particular feelings. For example, customers may have described the type of establishment visited, type of food served, etc. without commenting on the quality of the service.