We can use the rest of the elements to optimize the message

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Even using hashtags . Facilitates content distribution Shorter links encourage distribution. This happens because it is more visually pleasing to share shorter content.  In addition, shorter links are usually easier to copy and paste, thus favoring the distribution of URLs by the audience. Improve click rate Once again, a question related to aesthetics appears. Because people are used to seeing a shortened URL, they are inclined to click on URLs with this feature.  Indeed, we must emphasize that modifying the length of a URL is the simplest measure that can be developed in a publishing strategy to increase the click rate. But, without a doubt, it is a very important action. Mainly if we consider that many people consider the excessively long URL as an unprofessional and perhaps dangerous feature in terms of data security.


Why know the different existing shorteners? As you have confirmed in this post, link shorteners are fundamentally Phone Number List relevant to boost digital strategies, since publishing shorter links improves the appearance of the publications.  In addition: They avoid wasting characters with useless elements and sharing several lines of just one URL; they allow improving the monitoring of statistics ; They make it possible to analyze the competition that uses these tools. Knowing the basic aspects of the best URL shorteners is very important to understand how each solution contributes to the efficiency and scope of excellence of digital actions and, above all, to discover the most efficient alternative to the peculiarities of the business. . It is worth emphasizing that, in addition to taking the solution into account, we must verify the suitability and commitment of the supplier.





For this, it is recommended that you do market research not only by consulting references in search engines, but also by communicating with your clients. If you don't know how to find them, here's a tip : go to the social proof that some providers include on their sites , select the testimonials you think are appropriate and contact those companies. This way, you will have reliable sources about the quality and efficiency of the tools. In the event that this type of section does not exist on the sites of the solutions you want to investigate, do a more detailed study of the image and reputation of the brands you consult on social networks. Verify comments, impressions, testimonials, among other content that provides an indication of the reliability of both the products and the suppliers.