Mediapro and Microsoft collaborate in the development of Artificial Intellige...

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Barcelona, ​​January. The Mediapro group and the technology company Microsoft have announced a collaboration to establish an Artificial Intelligence (AI) laboratory focused on the audiovisual sector. The main objective of this agreement is to exchange technological and business knowledge to develop innovative solutions. The laboratory will bring together a hundred specialists, including engineers and technological developers, who will work in areas such as market and audience analysis, monitoring advertising in broadcasts, improving the accessibility and personalization of audiovisual content, as well as the development of advanced techniques in video processing and voice cloning. At the ISE audiovisual fair, Mediapro has given attendees the opportunity to observe the first tests carried out in the laboratory, thus demonstrating the potential of the collaboration between the media company and Microsoft.

According to Tatxo Benet, CEO of Mediapro, Artificial Intelligence is revolutionizing the media sector and will cause a paradigm shift in the near future. Furthermore, he has highlighted the ethical commitment that both parties have ag Singapore Phone Number List reed to avoid any misuse of technology. Alberto Granados, president of Microsoft, has emphasized that the laboratory focuses on the responsible use of AI, ensuring transparency in the use of algorithms and the way in which they identify the content created. For her part, Mayte Hidalgo, director of Mediapro's Artificial Intelligence center, mentioned that the company has collaborated with Microsoft on numerous projects for several years and that this relationship has strengthened over time. This collaboration between Mediapro and Microsoft represents an important step in the advancement of Artificial Intelligence technology in the audiovisual field, promoting innovative and ethical solutions that will benefit both the industry and users. Barcelona, ​​January . The Mediapro group and the technology company Microsoft have announced a collaboration to establish an Artificial Intelligence (AI) laboratory focused on the audiovisual sector. This collaboration aims to exchange technological and business knowledge to develop innovative solutions.



The laboratory will have a team of specialists, such as engineers and technological developers, who will work in areas such as market and audience analysis, monitoring advertising in broadcasts, improving the accessibility and personalization of audiovisual content, as well as the development of advanced techniques in video processing and voice cloning. During the ISE audiovisual fair, Mediapro has shown the first tests carried out in the laboratory, demonstrating the potential of this collaboration between the media company and Microsoft. According to Tatxo Benet, CEO of Mediapro, Artificial Intelligence is revolutionizing the media sector and will cause an important change in the near future. In addition, the ethical commitment agreed by both parties to avoid any misuse of technology has been emphasized. Alberto Granados, president of Microsoft, has highlighted that the laboratory focuses on the responsible use of AI, guaranteeing transparency in the use of algorithms and the way in which they identify the content created. For her part, Mayte Hidalgo, director of Mediapro's Artificial Intelligence center, has mentioned the previous collaboration between the company and Microsoft on numerous projects, thus strengthening the relationship over time. This collaboration between Mediapro and Microsoft represents an important advance in the use of Artificial Intelligence technology in the audiovisual field, promoting innovative and ethical solutions that will benefit both the industry and users.