The first level of employer branding

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During a time of unprecedented uncertainty and change, some workers are fearful of additional uncertainty and change. Whether they’re currently employed or currently sitting out of the workforce, they’re fearful of the unknown that comes with making a change in employment. Companies trying to hire will have a difficult time convincing these people to leave their current jobs or reenter the workforce. When Should You Review Your Recruiting Strategy? If you’re struggling to find or retain high-quality talent, you’re not alone. It’s just very hard to do right now. Still, it’s not wise to assume that your firm is doing everything right in terms of recruiting strategy.

If you’re not hiring at the pace you want, then now is the perfect time to review your recruiting strategy. How exactly to do this goes beyond the scope of this article, but McKinsey offers some quality insights: Focus on a small Albania Email List number of highly valuable positions rather than increasing recruiting intensity everywhere at once. Create truly valuable offers of employment with tangible rewards (and deliver on what you promise). Here again, prioritize that small number of crucial jobs with more rewards. Rely on technology for help finding the best-fit candidates (it outperforms human managers by a considerable margin).



What Role Does Employer Branding Play in the Hiring Process? Employer branding is crucial in the hiring process, even more so during a hiring shortage. Here’s why. When unemployment is high and job openings are scarce, prospective workers aren’t so concerned about employer branding. They just want jobs. But when skilled people who want to work have their pick of multiple companies, that’s when employer branding becomes essential. It can be the differentiator that makes your company stand out compared to the competition. is the easiest to control, even if many companies don’t give it much attention. This is the image that you create for yourself in your applicant-facing materials. Your hiring website, your application and interviewing process, and any hiring-related marketing initiatives you’re running all make up part of your employer brand.