Ask your sales team to provide

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For example, to find out how many leads converted into MQLs, perform the following calculation: Number of MQLs / Number of leads. This “super metric” should quickly become a guide for your entire team! It’s crucial to your inbound marketing strategy because it demonstrates your ability to move leads through the buying funnel.

You should also continually optimize your content, calls Germany Phone Number List to action, and landing pages so that your conversion rates continue to improve month after month. MQL Plezi We use Plezi to track the entire buyer journey at MQL.  you with SQL data or look for these metrics in your CRM. Cost per lead Understanding the cost of acquiring a lead is an extremely important KPI. It will help determine the best acquisition channels and marketing campaigns (e.g. SEO, SEA, social networks, webinars, trade shows, seminars).



To calculate this value, divide the total cost of a B2B inbound marketing campaign by the number of qualified leads generated during the same period. Don’t forget to include peripheral costs (e.g., employee salaries, software subscriptions). This KPI will help you predict the budget your marketing campaign will need to achieve the goals you set.