Online marketing, on the other hand, focuses .

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Selling products online is the most traditional form, but it is only the tip of the iceberg. From small artisanal items sold on Etsy to large distribution chains on Amazon, e-commerce of products covers every sector and market segment. But there's more. The online environment lends itself equally effectively to the sale of services. This includes professional consultancy, training courses, graphic design services, software development and much more. Platforms like Fiverr and Upwork are prime examples, where professionals and freelancers offer their services to a global audience. sell-online-growth-ecommerce-delloglio-facile-web-marketing-nicola-onida-seo-copywriter-and-digital-marketer Selling Online: BC eCommerce Observatory – October

Online Brand Visibility: Companies and Professionals Compared E-commerce is not just about selling , but also about building and strengthening your brand . For businesses , it means creating a recognizable and trusted brand identity that resonates with Sri Lanka Email List their target audience. For people , like consultants or influencers, it's about establishing personal relevance and a loyal following. What is called personal branding . For example, a fashion company might use Instagram to showcase its products, while a financial advisor might use LinkedIn to share articles that showcase its industry expertise. The Difference Between Selling Online and Marketing Online Selling online directly involves the process of offering and transferring products or services to consumers through digital platforms. on how to draw attention to these products or services and persuade potential customers to make a





purchase. It's a fundamental distinction: while sales end with a transaction, marketing is an ongoing process of engagement and brand building. For example, using SEO Search Engine Optimization to improve the visibility of an e-commerce site is online marketing, while actually selling a product through that site is selling online. Selling online today means making the most of a diverse digital landscape , offering products and services to a global audience while building a strong and recognizable brand. Whether for established businesses or individual professionals, digital offers unparalleled tools to reach and engage customers in ways never seen before.