What is lead acquisition?

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First of all, "lead acquisition" refers to collecting the company name and contact information of users who are potential customers.Acquiring leads is extremely important in marketing because the leads you collect lead to business negotiations and contracts, which leads to increased sales.However, generating leads is not easy. It is necessary to implement various measures such as creating content and downloadable materials.

This article introduces methods for acquiring leads, so please phone number list refer to it if you are struggling with strategies for acquiring leads.Also check this articleA must-see for those who want leads now! Introducing 14 ways to acquire leadsIn addition, since not all acquired leads become customers, "lead nurturing," which involves nurturing leads until they purchase a product or service, and "lead nurturing," which involves selecting high-probability leads and conducting sales. You may also need to do something like "qualification".For more details, check out this article.Also check this articleWhat does lead generation mean? Introducing basic knowledge and tips for successWhat is KPI?"KPI (Key Performance Indicator)" is an important performance evaluation indicator, and to put it simply, it is like an intermediate goal to achieve the final objective (KGI) .As shown in the diagram below, by setting KPIs based on the image of going up the stairs, you can understand how effective and progress you are making toward your final goal.



How to create a KPI tree in 2 steps (starting point → intermediate point (KPI) → person climbing the stairs to goal point (KGI))Image source: [Let's defeat your goals] Introducing 2 steps and key points on how to create a KPI tree (Nile's SEO Consultation Office)The benefit of this is that you can work towards your goals while aligning your company and determining the validity of measures, without having to act like a boss and subordinate like the boss and subordinates introduced at the beginning, saying, ``I'll just do my best'' ( (More details later).