SEO and other businesses are

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Under this department the core of which is the data work of the entire APP responsible for retention new additions DAU MAU user portraits and cold start In fact Xiaohongshus traffic mainly comes from two major sources One is Xiaohongshus discovery page which is a flow of recommended information from thousands of people This part of the traffic accounts for nearly 60 of the overall platform traffic and there is also a part of the traffic through the search portal Traffic accounts for about 40 Jiuqian Zhongtai experts minutes show that Xiaohongshus beauty and personal care fashion maternal and infant and food categories will


have the best commercial development momentum in 2022 Among them USA Student Phone Number List beauty and personal care accounted for 30 to 40 and fashion maternal and child care categories accounted for 30 to 40 Infants and food each accounted for 10  20 during the epidemic the life record category had the largest increase 10  20 and the sports and fitness category also had a significant increase but the increase was less than 5 Huxiu immediately reported this data to Xiaoxiao The official Red Book asked for verification and received a response This data is inaccurate and it is not convenient to provide detailed data Huxiu learned that the links for brands to realize transactions on Xiaohongshu are divided into two categories One is to make KOL matrix recommendations based on merchants products and budgets KOL promotes product selling





points all Dandelion collaborations have brands exposed and users go to Taobao to search after planting At the execution level brands purchase experts who match the brand on the Dandelion platform  the master tweets according to the needs of the brand and the brand then releases and heats the grass notes through the information flow The other is for the brand to use Xiaohongshu to increase its popularity The brand will link in the promotion and jump directly to the Xiaohongshu mall for purchase For example for brands such as Estee Lauder Membrane Family and Red.