Their enemy is stagnation and unexpected negative

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Consequences. Group IV Stabilization The Creator Goal : Create something lasting and valuable Traits : Creative, imaginative, artistic, inventive, entrepreneur, non-conformist Disadvantage : May be too perfectionistic or impractical Example : Lego, Nikon, Youtube Creator brands help people become more organized, restore order, a sense of stability and security in a chaotic world, and do not like mediocrity. The Caregiver Purpose : To care for and protect others Traits.

caring, nurturing, selfless, generous, compassionate, motherly Disadvantage : Being used Example : Johnson & Johnson, Heinz, Gerber, Volvo This brand archetype is for companies that help people take care of themselves, serve society through health care, education or Bahamas Mobile Number List assistance programs, protect others from harm, and oppose selfishness, selfishness or ingratitude. The Ruler Goal : Control, creating order out of chaos Characteristics : Leader, responsible, organized, role model, administrator Flaw .







May lack common connection or be too authoritative or controlling Example : Microsoft, Barclays, Mercedes-Benz The ruler archetype is the dominant archetype. A ruler helps people become more organized, restores order, and creates greater stability and security in a chaotic world. I don't like chaos and lack of order. How to use knowledge about archetypes to build brand recognition? Brand archetypes help us exist in the minds of our customers and in their subconscious.