Lifetime Value (LTV): what is it and why is it important?

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Lifetime Value (LTV) responds to the estimate of a customer's value for a given brand. After all, for a company to be financially healthy and remain active in the market, it is necessary to have knowledge about its customers. Find out more in the content below.

All institutions that sell various items are inter Chinese Overseas Asia Number Data ested, precisely, in the revenue that is generated by recurring customers. Whether in retail, industry or any other segment.

For this, it is important that there is a metric that synthesizes this data and results in relevant information.

All this so that leaders can make satisfactory and assertive decisions regarding the next steps.

Understanding and calculating Lifetime Value (LTV ) may seem like a big deal, but it is not.

If you want to find out how, continue reading with us and learn everything about customer value for companies.

Check out!

What is Lifetime Value?
Why is Lifetime Value important?
What are the essential indicators for Lifetime Value?
How to Calculate Lifetime Value?
4 tips for your company to increase Lifetime Value
Always be attentive!
What is Lifetime Value?

Lifetime Value means “lifetime value” as it refers to the payment method that lasts for a long time.

Basically, it refers to the metric that stimulates the net profit that a customer provides to the company over a certain period of time.

Each customer who makes a purchase from the company helps increase its profit and, of course, keeps it running.



For brands to have financial health, many customers need to buy from them – and not just once, but several times.

This profit is used for various investments, both in the team of employees, in marketing campaigns or improvements for the entire organization.

However, before this division, it is essential to have the Lifetime Value in hand  to know how much each customer represents for the company's continuity.